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Jahiem Tracey Design
AUDAX Fashion
A concept project focusing on the visual identity of a business with a logo and its different variations, branding colours, Instagram stories, a website, an outdoor sign, shopping bags, billboards (small and large), clothing tags, catalogs and business cards.
AUDAX is a medium-scale fashion brand targeting the younger generation. The company aims to empower young adults to not only be who they are through fashion but to be bold, courageous and confident in their life.
The concept reflects the brand's belief that being bold isn't about wearing bright-colored clothes, but about wearing what makes you comfortable and confident. Their minimalistic style shows that there is more power in less.
freelance graphic designer and illustrator
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